Deal Sheet: 2026 Sequoia Platinum 4WD

Cobb County Toyota · Kennesaw, GA · VIN: 7SVAAABA3TX094194

Negotiation Guide

Opening Offer

$84,813

Fair Price

$86,313

Walk Away Above

$87,259

• Recent buyers paid ~$919 below MSRP
• Sitting 82 days (avg 39) — extra leverage

Price Breakdown

Est. Dealer Cost$78,502

Est. Invoice$80,267

Holdback (est.)$1,764

MSRP (Sticker)$88,205

Asking Price$88,205

Markup$0

Est. Dealer Margin on This Car$9,703

Percentile68% of inventory is priced lower

Days on Lot82 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (Sequoia)+$800

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$833

Price History

May 6, 2026$88,105 → $88,205(+$100)

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