Deal Sheet: 2026 Sequoia Platinum 4WD

Findlay Toyota · Henderson, NV · VIN: 7SVAAABA2TX35E539

Negotiation Guide

Opening Offer

$88,587

Fair Price

$90,087

Walk Away Above

$90,546

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$80,995

Est. Invoice$82,815

Holdback (est.)$1,820

MSRP (Sticker)$91,006

Dealer Add-Ons (DIA)+$1,595

Asking Price$93,100

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$12,105

Percentile96% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Sequoia)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

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