Deal Sheet: 2026 Sequoia Platinum 4WD

My Toyota of Muskegon · Muskegon, MI · VIN: 7SVAAABA2TX33H305

Negotiation Guide

Opening Offer

$84,188

Fair Price

$85,688

Walk Away Above

$86,118

• Recent buyers paid ~$860 below MSRP

Price Breakdown

Est. Dealer Cost$77,028

Est. Invoice$78,759

Holdback (est.)$1,731

MSRP (Sticker)$86,548

Asking Price$86,548

Markup$0

Est. Dealer Margin on This Car$9,520

Percentile67% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1051

Avg Markup-$860

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP70%

Avg Days to Sell40 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$200

Avg Markup (Sequoia)$0

% Below MSRP98%

Avg Days to Sell31 days

Avg Sold Markup-$358

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