Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota of Hattiesburg · Hattiesburg, MS · VIN: 7SVAAABA2TX100325

Negotiation Guide

Opening Offer

$84,304

Fair Price

$85,804

Walk Away Above

$86,263

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,183

Est. Invoice$78,918

Holdback (est.)$1,734

MSRP (Sticker)$86,723

Asking Price$86,723

Markup$0

Est. Dealer Margin on This Car$9,540

Percentile68% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)+$80

Avg Markup (Sequoia)$0

% Below MSRP99%

Avg Days to Sell27 days

Avg Sold Markup-$11

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