Deal Sheet: 2026 Sequoia Platinum 4WD

Germain Toyota of Columbus · Columbus, OH · VIN: 7SVAAABA2TX096020

Negotiation Guide

Opening Offer

$82,301

Fair Price

$83,801

Walk Away Above

$84,512

• Recent buyers paid ~$919 below MSRP
• Sitting 62 days (avg 39) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,848

Est. Invoice$77,553

Holdback (est.)$1,704

MSRP (Sticker)$85,223

Asking Price$85,223

Markup$0

Est. Dealer Margin on This Car$9,375

Percentile68% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$1,617

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,137

Price History

Jun 4, 2026$85,223 → $84,223(-$1,000)

Jul 8, 2026$84,223 → $85,223(+$1,000)

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