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Deal Sheet: 2026 Sequoia Platinum 4WD
Ed Martin Toyota · Noblesville, IN · VIN: 7SVAAABA2TX094865
Negotiation Guide
Opening Offer
$83,964
Fair Price
$85,464
Walk Away Above
$86,326
- • Recent buyers paid ~$919 below MSRP
- • Sitting 75 days (avg 39) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,597
Est. Invoice$79,341
Holdback (est.)$1,744
MSRP (Sticker)$87,188
Asking Price$85,688
Markup-$1,500
Est. Dealer Margin on This Car$8,091
Percentile21% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold864
Avg Markup-$919
Median Markup$0
Best Deal-$11,401
Worst Deal+$7,587
% Sold Below MSRP70%
Avg Days to Sell39 days
Dealer Profile
Inventory417 vehicles
Avg Markup (All Models)-$390
Avg Markup (Sequoia)-$255
% Below MSRP99%
Avg Days to Sell28 days
Avg Sold Markup-$563
Price History
May 21, 2026$87,188 → $84,688(-$2,500)
Jun 23, 2026$84,688 → $85,688(+$1,000)
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