Deal Sheet: 2026 Sequoia TRD Pro 4WD

East Madison Toyota · Madison, WI · VIN: 7SVAAABA2TX091447

This Is Already a Great Deal

Opening Offer

$78,880

Asking Price

$81,320

Max Price

$81,320

• Recent buyers paid ~$287 above MSRP
• Sitting 85 days (avg 29) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,501 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$74,902

Est. Invoice$76,586

Holdback$1,683

MSRP (Sticker)$84,160

Dealer Add-Ons (DIA)+$995

Asking Price$81,320

Markup-$2,840

Dealer Margin on This Car$6,418

Percentile4% of inventory is priced lower

Days on Lot85 days

What Others Paid (Last 30 Days)

Cars Sold848

Avg Markup+$287

Median Markup$0

Best Deal-$11,575

Worst Deal+$11,720

% Sold Below MSRP66%

Avg Days to Sell29 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)-$213

Avg Markup (Sequoia)-$188

% Below MSRP44%

Avg Days to Sell32 days

Avg Sold Markup-$496

Price History

May 23, 2026$84,160 → $84,559(+$399)

Jun 25, 2026$84,559 → $81,320(-$3,239)

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