Deal Sheet: 2026 Sequoia Platinum 4WD

CMA's Toyota of Martinsburg · Martinsburg, WV · VIN: 7SVAAABA1TX35H576

Negotiation Guide

Opening Offer

$86,768

Fair Price

$88,268

Walk Away Above

$88,727

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$79,376

Est. Invoice$81,160

Holdback (est.)$1,784

MSRP (Sticker)$89,187

Asking Price$89,187

Markup$0

Est. Dealer Margin on This Car$9,811

Percentile68% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$601

Avg Markup (Sequoia)$0

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup-$176

Price History

Jul 17, 2026$89,612 → $89,187(-$425)

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