Deal Sheet: 2026 Sequoia Platinum 4WD

Rick McGill's Airport Toyota · Alcoa, TN · VIN: 7SVAAABA1TX33F772

Negotiation Guide

Opening Offer

$84,362

Fair Price

$85,862

Walk Away Above

$86,317

• Recent buyers paid ~$911 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,228

Est. Invoice$78,963

Holdback (est.)$1,735

MSRP (Sticker)$86,773

Asking Price$86,773

Markup$0

Est. Dealer Margin on This Car$9,545

Percentile68% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold846

Avg Markup-$911

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$728

Avg Markup (Sequoia)$0

% Below MSRP95%

Avg Days to Sell31 days

Avg Sold Markup+$60

Price History

Jul 12, 2026$87,425 → $86,773(-$652)

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