Deal Sheet: 2026 Sequoia TRD Pro 4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 7SVAAABA1TX32H431

Negotiation Guide

Opening Offer

$86,283

Fair Price

$87,783

Walk Away Above

$87,653

• Recent buyers paid ~$259 above MSRP

Price Breakdown

Est. Dealer Cost$77,896

Est. Invoice$79,647

Holdback (est.)$1,750

MSRP (Sticker)$87,524

Asking Price$88,324

Markup+$800

Est. Dealer Margin on This Car$10,428

Percentile84% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sequoia)+$1,300

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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