Deal Sheet: 2026 Sequoia Platinum 4WD

Cobb County Toyota · Kennesaw, GA · VIN: 7SVAAABA1TX32H199

Negotiation Guide

Opening Offer

$84,934

Fair Price

$86,434

Walk Away Above

$86,893

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,744

Est. Invoice$79,491

Holdback (est.)$1,747

MSRP (Sticker)$87,353

Asking Price$87,353

Markup$0

Est. Dealer Margin on This Car$9,609

Percentile68% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (Sequoia)+$800

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$833

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