Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota of Brookfield · Brookfield, WI · VIN: 7SVAAABA1TX32E545

Negotiation Guide

Opening Offer

$85,834

Fair Price

$87,334

Walk Away Above

$87,793

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,545

Est. Invoice$80,310

Holdback (est.)$1,765

MSRP (Sticker)$88,253

Asking Price$88,253

Markup$0

Est. Dealer Margin on This Car$9,708

Percentile68% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$7

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$832

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