Deal Sheet: 2026 Sequoia TRD Pro 4WD

Landers Toyota NWA · Rogers, AR · VIN: 7SVAAABA1TX30A715

Negotiation Guide

Opening Offer

$85,616

Fair Price

$87,116

Walk Away Above

$86,986

• Recent buyers paid ~$259 above MSRP

Price Breakdown

Est. Dealer Cost$77,303

Est. Invoice$79,040

Holdback (est.)$1,737

MSRP (Sticker)$86,857

Dealer Add-Ons (DIA)+$799

Asking Price$87,656

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,353

Percentile84% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Sequoia)+$664

% Below MSRP77%

Avg Days to Sell24 days

Avg Sold Markup-$262

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