Deal Sheet: 2026 Sequoia Platinum 4WD

Marthaler Toyota of Ashland · Ashland, WI · VIN: 7SVAAABA1TX099443

Negotiation Guide

Opening Offer

$85,331

Fair Price

$86,831

Walk Away Above

$87,290

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,098

Est. Invoice$79,853

Holdback (est.)$1,755

MSRP (Sticker)$87,750

Asking Price$87,750

Markup$0

Est. Dealer Margin on This Car$9,653

Percentile68% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$159

Avg Markup (Sequoia)$0

% Below MSRP99%

Avg Days to Sell38 days

Avg Sold Markup-$110

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