Deal Sheet: 2026 Sequoia Platinum 4WD

Hartford Toyota · Hartford, CT · VIN: 7SVAAABA1TX099071

Negotiation Guide

Opening Offer

$83,274

Fair Price

$84,774

Walk Away Above

$85,233

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$76,267

Est. Invoice$77,981

Holdback (est.)$1,714

MSRP (Sticker)$85,693

Asking Price$85,693

Markup$0

Est. Dealer Margin on This Car$9,426

Percentile68% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$512

Avg Markup (Sequoia)-$1,143

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$555

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