Deal Sheet: 2026 Sequoia Platinum 4WD

Paul Miller Toyota · West Caldwell, NJ · VIN: 7SVAAABA1TX095490

Negotiation Guide

Opening Offer

$83,555

Fair Price

$85,055

Walk Away Above

$85,836

• Recent buyers paid ~$919 below MSRP
• Sitting 68 days (avg 39) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,090

Est. Invoice$78,822

Holdback (est.)$1,732

MSRP (Sticker)$86,618

Asking Price$86,613

Markup-$5

Est. Dealer Margin on This Car$9,523

Percentile28% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory370 vehicles

Avg Markup (All Models)+$430

Avg Markup (Sequoia)+$203

% Below MSRP5%

Avg Days to Sell32 days

Avg Sold Markup+$430

Price History

Jul 2, 2026$86,863 → $87,113(+$250)

Jul 17, 2026$87,113 → $86,613(-$500)

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