Deal Sheet: 2026 Sequoia TRD Pro 4WD

Nalley Toyota of Roswell · Roswell, GA · VIN: 7SVAAABA1TX093030

Negotiation Guide

Opening Offer

$81,653

Fair Price

$83,153

Walk Away Above

$83,856

• Recent buyers paid ~$259 above MSRP
• Sitting 95 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$75,258

Est. Invoice$76,949

Holdback (est.)$1,691

MSRP (Sticker)$84,559

Asking Price$84,559

Markup$0

Est. Dealer Margin on This Car$9,301

Percentile58% of inventory is priced lower

Days on Lot95 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)-$1,107

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$168

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