Deal Sheet: 2026 Sequoia TRD Pro 4WD

Findlay Toyota · Henderson, NV · VIN: 7SVAAABA0TX30A690

Negotiation Guide

Opening Offer

$85,513

Fair Price

$87,013

Walk Away Above

$86,881

• Recent buyers paid ~$264 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,207

Est. Invoice$78,942

Holdback (est.)$1,735

MSRP (Sticker)$86,749

Dealer Add-Ons (DIA)+$1,595

Asking Price$88,843

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,636

Percentile91% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold653

Avg Markup+$264

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Sequoia)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

Price History

Jun 24, 2026$89,138 → $88,143(-$995)

Jun 27, 2026$88,143 → $88,843(+$700)

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