Deal Sheet: 2026 Sequoia Platinum 4WD

Gray-Daniels Toyota · Brandon, MS · VIN: 7SVAAABA0TX29D045

Negotiation Guide

Opening Offer

$86,230

Fair Price

$87,730

Walk Away Above

$88,189

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,898

Est. Invoice$80,671

Holdback (est.)$1,773

MSRP (Sticker)$88,649

Asking Price$88,649

Markup$0

Est. Dealer Margin on This Car$9,751

Percentile68% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)-$931

Avg Markup (Sequoia)-$299

% Below MSRP96%

Avg Days to Sell26 days

Avg Sold Markup-$1,073

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