Deal Sheet: 2026 Sequoia Platinum 4WD

Lithia Toyota of Missoula · Missoula, MT · VIN: 7SVAAABA0TX100887

Negotiation Guide

Opening Offer

$87,950

Fair Price

$89,450

Walk Away Above

$89,909

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$80,428

Est. Invoice$82,236

Holdback (est.)$1,807

MSRP (Sticker)$90,369

Asking Price$90,369

Markup$0

Est. Dealer Margin on This Car$9,941

Percentile68% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$940

Avg Markup (Sequoia)$0

% Below MSRP95%

Avg Days to Sell40 days

Avg Sold Markup-$725

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