Deal Sheet: 2026 Sequoia Platinum 4WD

Gregg Orr Toyota · Hot Springs, AR · VIN: 7SVAAABA0TX100257

Negotiation Guide

Opening Offer

$85,855

Fair Price

$87,355

Walk Away Above

$87,814

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,564

Est. Invoice$80,329

Holdback (est.)$1,765

MSRP (Sticker)$88,274

Dealer Add-Ons (DIA)+$10,995

Asking Price$99,269

Markup+$10,995

Markup includes $10,995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$20,705

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)+$2,356

Avg Markup (Sequoia)+$10,995

% Below MSRP73%

Avg Days to Sell28 days

Avg Sold Markup+$2,801

Price History

Jul 11, 2026$88,274 → $99,269(+$10,995)

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