Deal Sheet: 2026 Sequoia Platinum 4WD

Kendall Toyota of Fairbanks · Fairbanks, AK · VIN: 7SVAAABA0TX098736

Negotiation Guide

Opening Offer

$85,239

Fair Price

$86,739

Walk Away Above

$87,198

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,016

Est. Invoice$79,769

Holdback (est.)$1,753

MSRP (Sticker)$87,658

Dealer Add-Ons (DIA)+$695

Asking Price$88,652

Markup+$994

Markup includes $695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,636

Percentile90% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$847

Avg Markup (Sequoia)+$994

% Below MSRP13%

Avg Days to Sell52 days

Avg Sold Markup+$648

Price History

Jun 23, 2026$87,658 → $88,652(+$994)

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