Deal Sheet: 2026 Sequoia TRD Pro 4WD

Parkersburg Toyota · Parkersburg, WV · VIN: 7SVAAABA0TX096744

Negotiation Guide

Opening Offer

$84,590

Fair Price

$86,090

Walk Away Above

$86,244

• Recent buyers paid ~$259 above MSRP
• Sitting 53 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$76,894

Est. Invoice$78,622

Holdback (est.)$1,728

MSRP (Sticker)$86,398

Asking Price$86,973

Markup+$575

Est. Dealer Margin on This Car$10,079

Percentile78% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)+$575

Avg Markup (Sequoia)+$575

% Below MSRP0%

Avg Days to Sell25 days

Avg Sold Markup+$495

Price History

May 30, 2026$86,398 → $86,973(+$575)

Cheaper Sequoia TRD Pro 4WD Inventory

Hansel ToyotaPetaluma, CA

-$10,951$76,34321d

Jim Bagan ToyotaSouth Lake Tahoe, CA

-$8,687$81,36534d

Jeff Wyler Toyota of SpringfieldSpringfield, OH

-$6,442$81,45233d

Faulkner ToyotaHarrisburg, PA

-$6,354$80,67235d

Bighorn ToyotaGlenwood Springs, CO

-$6,354$79,5505d

Venice ToyotaSouth", FL

-$6,278$80,48418d

Bommarito ToyotaHazelwood, MO

-$6,257$80,72724d

Team Toyota of Glen MillsGlen Mills, PA

-$6,206$79,94974d

Toyota DirectColumbus, OH

-$6,199$78,2618d

Dick Hannah ToyotaKelso, WA

-$6,089$81,49959d