Deal Sheet: 2026 Sequoia Platinum 4WD

Zeigler Toyota of Racine · Mount Pleasant, WI · VIN: 7SVAAABA0TX096341

Negotiation Guide

Opening Offer

$86,087

Fair Price

$87,587

Walk Away Above

$88,046

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,770

Est. Invoice$80,540

Holdback (est.)$1,770

MSRP (Sticker)$88,506

Asking Price$88,506

Markup$0

Est. Dealer Margin on This Car$9,736

Percentile68% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)$0

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$253

Price History

Jul 18, 2026$86,374 → $88,506(+$2,132)

Cheaper Sequoia Platinum 4WD Inventory

Dick Hannah ToyotaKelso, WA

-$10,273$82,10319d

Jimmy Vasser ToyotaNapa, CA

-$8,430$84,9958d

Evans ToyotaFort Wayne, IN

-$7,683$78,24048d

Columbia Gorge ToyotaThe Dalles, OR

-$7,380$83,07799d

Kendall Toyota of BendBend, OR

-$7,189$80,11491d

Edmark ToyotaNampa, ID

-$7,102$78,48632d

Edmark ToyotaNampa, ID

-$7,102$78,48640d

Sansone ToyotaAvenel, NJ

-$7,066$80,71288d

Peterson ToyotaBoise, ID

-$7,032$78,19177d

Toyota of GladstoneGladstone, OR

-$7,009$83,72891d