Deal Sheet: 2026 Sequoia Platinum 4WD

Heritage Toyota · South Burlington, VT · VIN: 7SVAAABA0TX093732

Negotiation Guide

Opening Offer

$84,373

Fair Price

$85,873

Walk Away Above

$86,885

• Recent buyers paid ~$919 below MSRP
• Sitting 88 days (avg 39) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,228

Est. Invoice$79,986

Holdback (est.)$1,758

MSRP (Sticker)$87,897

Asking Price$87,058

Markup-$839

Est. Dealer Margin on This Car$8,830

Percentile23% of inventory is priced lower

Days on Lot88 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (Sequoia)+$271

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$223

Price History

Jun 4, 2026$87,897 → $88,446(+$549)

Jul 3, 2026$88,446 → $87,058(-$1,388)

Jul 8, 2026$87,058 → $87,607(+$549)

Jul 10, 2026$87,607 → $87,058(-$549)

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