Deal Sheet: 2026 Sequoia Platinum 4WD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 7SVAAABA0TX092631

Negotiation Guide

Opening Offer

$85,731

Fair Price

$87,231

Walk Away Above

$88,367

• Recent buyers paid ~$919 below MSRP
• Sitting 98 days (avg 39) — extra leverage

Price Breakdown

Est. Dealer Cost$79,659

Est. Invoice$81,449

Holdback (est.)$1,790

MSRP (Sticker)$89,504

Asking Price$90,504

Markup+$1,000

Est. Dealer Margin on This Car$10,845

Percentile91% of inventory is priced lower

Days on Lot98 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (Sequoia)+$643

% Below MSRP34%

Avg Days to Sell23 days

Avg Sold Markup-$407

Price History

May 6, 2026$88,704 → $88,804(+$100)

Jul 1, 2026$88,804 → $89,504(+$700)

Jul 8, 2026$89,504 → $90,504(+$1,000)

Cheaper Sequoia Platinum 4WD Inventory

Dick Hannah ToyotaKelso, WA

-$10,273$82,10318d

Jimmy Vasser ToyotaNapa, CA

-$8,430$84,9957d

Evans ToyotaFort Wayne, IN

-$7,683$78,24047d

Columbia Gorge ToyotaThe Dalles, OR

-$7,380$83,07798d

Kendall Toyota of BendBend, OR

-$7,189$80,11490d

Edmark ToyotaNampa, ID

-$7,102$78,48631d

Edmark ToyotaNampa, ID

-$7,102$78,48639d

Sansone ToyotaAvenel, NJ

-$7,066$80,71287d

Peterson ToyotaBoise, ID

-$7,032$78,19176d

Toyota of GladstoneGladstone, OR

-$7,009$83,72890d