Deal Sheet: 2026 Sequoia TRD Pro 4WD

Ira Toyota · Danvers, MA · VIN: 7SVAAABA0TX090619

Negotiation Guide

Opening Offer

$84,267

Fair Price

$85,767

Walk Away Above

$86,510

• Recent buyers paid ~$259 above MSRP
• Sitting 122 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$77,655

Est. Invoice$79,400

Holdback (est.)$1,745

MSRP (Sticker)$87,253

Asking Price$87,253

Markup$0

Est. Dealer Margin on This Car$9,598

Percentile58% of inventory is priced lower

Days on Lot122 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory618 vehicles

Avg Markup (All Models)-$220

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$356

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