Deal Sheet: 2026 Sequoia Limited RWD

Karl Malone Toyota of Ruston · Ruston, LA · VIN: 7SVAAAAAXTX005318

Negotiation Guide

Opening Offer

$72,327

Fair Price

$73,827

Walk Away Above

$74,218

• Recent buyers paid ~$275 below MSRP
• Sitting 37 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$66,403

Est. Invoice$67,895

Holdback (est.)$1,492

MSRP (Sticker)$74,610

Dealer Add-Ons (DIA)+$385

Asking Price$74,995

Markup+$385

Markup includes $385 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,592

Percentile82% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold148

Avg Markup-$275

Median Markup$0

Best Deal-$6,169

Worst Deal+$5,347

% Sold Below MSRP66%

Avg Days to Sell22 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)+$79

Avg Markup (Sequoia)+$385

% Below MSRP27%

Avg Days to Sell30 days

Avg Sold Markup+$1,333

Price History

Jun 20, 2026$74,610 → $74,995(+$385)

Cheaper Sequoia Limited RWD Inventory

Family Toyota of ArlingtonArlington, TX

-$5,786$73,57326d

Toyota of New OrleansNew Orleans, LA

-$5,743$73,23016d

Post Oak ToyotaMidwest City, OK

-$5,689$72,78464d

Toyota of New OrleansNew Orleans, LA

-$5,683$72,59033d

Post Oak ToyotaMidwest City, OK

-$5,596$72,02761d

Gullo Toyota of ConroeConroe, TX

-$5,496$73,25229d

Gullo Toyota of ConroeConroe, TX

-$5,407$72,49154d

Family Toyota of ArlingtonArlington, TX

-$4,786$74,57316d

Cannon Toyota of Moss PointMoss Point, MS

-$3,575$73,86542d

Huntsville ToyotaHuntsville, TX

-$3,385$74,50026d