Deal Sheet: 2026 Sequoia Limited RWD

Caldwell Toyota · Conway, AR · VIN: 7SVAAAAA3TX005435

Negotiation Guide

Opening Offer

$76,987

Fair Price

$78,487

Walk Away Above

$78,532

• Recent buyers paid ~$91 below MSRP

Price Breakdown

Est. Dealer Cost$69,934

Est. Invoice$71,506

Holdback (est.)$1,572

MSRP (Sticker)$78,578

Asking Price$78,707

Markup+$129

Est. Dealer Margin on This Car$8,773

Percentile69% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold144

Avg Markup-$91

Median Markup$0

Best Deal-$5,743

Worst Deal+$19,711

% Sold Below MSRP68%

Avg Days to Sell26 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$414

Avg Markup (Sequoia)+$129

% Below MSRP22%

Avg Days to Sell25 days

Avg Sold Markup-$430

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