This Is Already a Great Deal
Opening Offer
$37,378
Asking Price
$38,534
Max Price
$38,534
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $187 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,591
Est. Invoice$36,777
Holdback (est.)$1,186
MSRP (Sticker)$39,545
Asking Price$38,534
Markup-$1,011
Est. Dealer Margin on This Car$2,944
Percentile28% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$1,004
Avg Markup (Sorento)-$1,068
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$952
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-$1,604$40,87547d