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Deal Sheet: 2026 Sorento S

Steven Kia · Harrisonburg, VA · VIN: 5XYRLDJCXTG488421

This Is Already a Great Deal

Opening Offer
$36,901
Asking Price
$38,042
Max Price
$38,042
  • Recent buyers paid ~$824 below MSRP
  • Asking price is already $144 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,109
Est. Invoice$36,279
Holdback (est.)$1,170
MSRP (Sticker)$39,010
Asking Price$38,042
Markup-$968
Est. Dealer Margin on This Car$2,933
Percentile38% of inventory is priced lower
Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days

Dealer Profile

Inventory147 vehicles
Avg Markup (All Models)-$1,201
Avg Markup (Sorento)-$1,273
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,164