Deal Sheet: 2026 Sorento S

Don Franklin Somerset Kia · Somerset, KY · VIN: 5XYRLDJCXTG475040

This Is Already a Great Deal

Opening Offer

$37,816

Asking Price

$38,986

Max Price

$38,986

• Recent buyers paid ~$824 below MSRP
• Asking price is already $280 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,081

Est. Invoice$37,284

Holdback (est.)$1,203

MSRP (Sticker)$40,090

Asking Price$38,986

Markup-$1,104

Est. Dealer Margin on This Car$2,905

Percentile9% of inventory is priced lower

Days on Lot67 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory532 vehicles

Avg Markup (All Models)-$1,017

Avg Markup (Sorento)-$1,249

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$1,079

Cheaper Sorento S Inventory

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-$1,620$38,56589d

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-$1,604$40,87547d