Deal Sheet: 2026 Sorento S

Jeff Wyler Kia · Springfield, OH · VIN: 5XYRLDJCXTG457220

Negotiation Guide

Opening Offer

$36,455

Fair Price

$37,955

Walk Away Above

$38,487

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,118

Est. Invoice$36,289

Holdback (est.)$1,171

MSRP (Sticker)$39,020

Asking Price$38,050

Markup-$970

Est. Dealer Margin on This Car$2,932

Percentile38% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory170 vehicles

Avg Markup (All Models)-$959

Avg Markup (Sorento)-$1,097

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$973

Cheaper Sorento S Inventory

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-$1,624$40,97524d

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-$1,623$40,1915d

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-$1,620$38,56589d

Kia of MeridianMeridian, MS

-$1,620$39,46089d

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-$1,604$40,87547d