Deal Sheet: 2026 Sorento S

Matt Blatt Kia of Toms River · Toms River, NJ · VIN: 5XYRLDJCXTG440255

Negotiation Guide

Opening Offer

$37,329

Fair Price

$38,829

Walk Away Above

$39,365

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,910

Est. Invoice$37,107

Holdback (est.)$1,197

MSRP (Sticker)$39,900

Asking Price$39,081

Markup-$819

Est. Dealer Margin on This Car$3,171

Percentile47% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory238 vehicles

Avg Markup (All Models)-$723

Avg Markup (Sorento)-$645

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$674

Cheaper Sorento S Inventory

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-$1,604$40,87547d