Deal Sheet: 2026 Sorento S

Kia Motors of Old Saybrook · Old Saybrook, CT · VIN: 5XYRLDJC9TG491939

Negotiation Guide

Opening Offer

$37,401

Fair Price

$38,901

Walk Away Above

$39,313

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$35,753

Est. Invoice$36,944

Holdback (est.)$1,192

MSRP (Sticker)$39,725

Asking Price$39,055

Markup-$670

Est. Dealer Margin on This Car$3,303

Percentile59% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$790

Avg Markup (Sorento)-$787

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$804

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