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Deal Sheet: 2026 Sorento S
Bergstrom Kia of Oshkosh · Oshkosh, WI · VIN: 5XYRLDJC9TG482609
This Is Already a Great Deal
Opening Offer
$37,732
Asking Price
$38,899
Max Price
$38,899
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $262 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,987
Est. Invoice$37,186
Holdback (est.)$1,200
MSRP (Sticker)$39,985
Asking Price$38,899
Markup-$1,086
Est. Dealer Margin on This Car$2,913
Percentile11% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$1,189
Avg Markup (Sorento)-$1,268
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,199
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