Negotiation Guide
Opening Offer
$36,696
Fair Price
$38,196
Walk Away Above
$38,608
- • Recent buyers paid ~$824 below MSRP
Price Breakdown
Est. Dealer Cost$35,118
Est. Invoice$36,289
Holdback (est.)$1,171
MSRP (Sticker)$39,020
Asking Price$38,416
Markup-$604
Est. Dealer Margin on This Car$3,298
Percentile79% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory568 vehicles
Avg Markup (All Models)-$544
Avg Markup (Sorento)-$614
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$632
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69789d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16089d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46059d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37489d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37489d
Edwards KiaCouncil Bluffs, IA
-$1,624$40,97524d
Napleton Kia of CarmelIndianapolis, IN
-$1,623$40,1915d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56589d
Kia of MeridianMeridian, MS
-$1,620$39,46089d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87547d