Deal Sheet: 2026 Sorento S

O'Brien Kia of Bloomington · Bloomington, IL · VIN: 5XYRLDJC9TG464501

Negotiation Guide

Opening Offer

$37,133

Fair Price

$38,633

Walk Away Above

$39,172

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,739

Est. Invoice$36,930

Holdback (est.)$1,191

MSRP (Sticker)$39,710

Asking Price$38,671

Markup-$1,039

Est. Dealer Margin on This Car$2,932

Percentile21% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$1,170

Avg Markup (Sorento)-$1,142

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$1,246

Cheaper Sorento S Inventory

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-$1,623$40,1916d

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-$1,620$38,56590d

Kia of MeridianMeridian, MS

-$1,620$39,46090d

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-$1,604$40,87548d