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Deal Sheet: 2026 Sorento S
Altoona Courtesy Kia · Altoona, PA · VIN: 5XYRLDJC8TG437838
This Is Already a Great Deal
Opening Offer
$36,936
Asking Price
$38,078
Max Price
$38,078
- • Recent buyers paid ~$824 below MSRP
- • Sitting 90 days (avg 55) — extra leverage
- • Asking price is already $113 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,339
Est. Invoice$36,516
Holdback (est.)$1,178
MSRP (Sticker)$39,265
Asking Price$38,078
Markup-$1,187
Est. Dealer Margin on This Car$2,740
Percentile5% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory249 vehicles
Avg Markup (All Models)-$1,174
Avg Markup (Sorento)-$1,211
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$1,145
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