Deal Sheet: 2026 Sorento S

Gary Rome Kia of Enfield · Enfield, CT · VIN: 5XYRLDJC7TG485847

Negotiation Guide

Opening Offer

$37,301

Fair Price

$38,801

Walk Away Above

$39,213

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$35,663

Est. Invoice$36,851

Holdback (est.)$1,189

MSRP (Sticker)$39,625

Asking Price$38,971

Markup-$654

Est. Dealer Margin on This Car$3,309

Percentile65% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$870

Avg Markup (Sorento)-$801

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$894

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