This Is Already a Great Deal
Opening Offer
$36,848
Asking Price
$37,988
Max Price
$37,988
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $133 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,051
Est. Invoice$36,219
Holdback (est.)$1,168
MSRP (Sticker)$38,945
Asking Price$37,988
Markup-$957
Est. Dealer Margin on This Car$2,938
Percentile40% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory392 vehicles
Avg Markup (All Models)-$1,350
Avg Markup (Sorento)-$1,300
% Below MSRP23%
Avg Days to Sell59 days
Avg Sold Markup-$1,025
Cheaper Sorento S Inventory
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Kia of San AngeloSan Angelo, TX
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-$1,624$40,97525d
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-$1,623$40,1916d
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-$1,620$38,56590d
Kia of MeridianMeridian, MS
-$1,620$39,46090d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87548d