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Deal Sheet: 2026 Sorento S
Ewald Kia of Oconomowoc · Oconomowoc, WI · VIN: 5XYRLDJC7TG478574
This Is Already a Great Deal
Opening Offer
$37,351
Asking Price
$38,506
Max Price
$38,506
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $185 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,564
Est. Invoice$36,749
Holdback (est.)$1,185
MSRP (Sticker)$39,515
Asking Price$38,506
Markup-$1,009
Est. Dealer Margin on This Car$2,943
Percentile28% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$1,259
Avg Markup (Sorento)-$1,377
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$1,259
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