Deal Sheet: 2026 Sorento S

Coughlin Kia of Lancaster · Lancaster, OH · VIN: 5XYRLDJC7TG472404

Negotiation Guide

Opening Offer

$37,336

Fair Price

$38,836

Walk Away Above

$39,248

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$35,694

Est. Invoice$36,884

Holdback (est.)$1,190

MSRP (Sticker)$39,660

Asking Price$39,000

Markup-$660

Est. Dealer Margin on This Car$3,306

Percentile62% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$704

Avg Markup (Sorento)-$914

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$792

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