This Is Already a Great Deal
Opening Offer
$37,430
Asking Price
$38,588
Max Price
$38,588
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $198 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,649
Est. Invoice$36,837
Holdback (est.)$1,188
MSRP (Sticker)$39,610
Asking Price$38,588
Markup-$1,022
Est. Dealer Margin on This Car$2,939
Percentile24% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory126 vehicles
Avg Markup (All Models)-$1,045
Avg Markup (Sorento)-$1,041
% Below MSRP100%
Avg Days to Sell51 days
Avg Sold Markup-$1,091
Cheaper Sorento S Inventory
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Kia of San AngeloSan Angelo, TX
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Kia of San AngeloSan Angelo, TX
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Edwards KiaCouncil Bluffs, IA
-$1,624$40,97525d
Napleton Kia of CarmelIndianapolis, IN
-$1,623$40,1916d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56590d
Kia of MeridianMeridian, MS
-$1,620$39,46090d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87548d