Deal Sheet: 2026 Sorento S

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYRLDJC7TG454808

Negotiation Guide

Opening Offer

$36,949

Fair Price

$38,449

Walk Away Above

$38,987

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,573

Est. Invoice$36,758

Holdback (est.)$1,186

MSRP (Sticker)$39,525

Asking Price$39,024

Markup-$501

Est. Dealer Margin on This Car$3,452

Percentile88% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sorento)-$660

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

Cheaper Sorento S Inventory

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-$1,620$38,56590d

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-$1,604$40,87548d