Deal Sheet: 2026 Sorento S

Kia of Cape Coral · Cape Coral, FL · VIN: 5XYRLDJC7TG449723

Negotiation Guide

Opening Offer

$38,501

Fair Price

$40,001

Walk Away Above

$40,413

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$36,743

Est. Invoice$37,967

Holdback (est.)$1,225

MSRP (Sticker)$40,825

Asking Price$40,087

Markup-$738

Est. Dealer Margin on This Car$3,345

Percentile50% of inventory is priced lower

Days on Lot67 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory592 vehicles

Avg Markup (All Models)-$859

Avg Markup (Sorento)-$826

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$888

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