This Is Already a Great Deal
Opening Offer
$36,648
Asking Price
$37,781
Max Price
$37,781
- • Recent buyers paid ~$836 below MSRP
- • Sitting 74 days (avg 47) — extra leverage
- • Asking price is already $125 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,069
Est. Invoice$36,237
Holdback (est.)$1,169
MSRP (Sticker)$38,965
Asking Price$37,781
Markup-$1,184
Est. Dealer Margin on This Car$2,713
Percentile6% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold2361
Avg Markup-$836
Median Markup-$847
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory388 vehicles
Avg Markup (All Models)-$1,175
Avg Markup (Sorento)-$1,173
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,127
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69774d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16074d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16074d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46044d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37474d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37474d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71774d
Edwards KiaCouncil Bluffs, IA
-$1,624$40,9759d
Kia of MeridianMeridian, MS
-$1,620$39,46074d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56574d