Deal Sheet: 2026 Sorento S

Kia of Wilmington · Wilmington, DE · VIN: 5XYRLDJC7TG434977

Negotiation Guide

Opening Offer

$36,580

Fair Price

$38,080

Walk Away Above

$38,613

• Recent buyers paid ~$863 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$35,231

Est. Invoice$36,405

Holdback (est.)$1,174

MSRP (Sticker)$39,145

Asking Price$38,295

Markup-$850

Est. Dealer Margin on This Car$3,065

Percentile47% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2485

Avg Markup-$863

Median Markup-$877

Best Deal-$1,531

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory437 vehicles

Avg Markup (All Models)-$937

Avg Markup (Sorento)-$891

% Below MSRP22%

Avg Days to Sell32 days

Avg Sold Markup-$984

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