Negotiation Guide
Opening Offer
$36,949
Fair Price
$38,449
Walk Away Above
$38,987
- • Recent buyers paid ~$824 below MSRP
- • Sitting 90 days (avg 55) — extra leverage
Price Breakdown
Est. Dealer Cost$35,573
Est. Invoice$36,758
Holdback (est.)$1,186
MSRP (Sticker)$39,525
Asking Price$38,839
Markup-$686
Est. Dealer Margin on This Car$3,267
Percentile57% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$845
Avg Markup (Sorento)-$974
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$875
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69790d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16090d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46059d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37490d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37490d
Edwards KiaCouncil Bluffs, IA
-$1,624$40,97525d
Napleton Kia of CarmelIndianapolis, IN
-$1,623$40,1916d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56590d
Kia of MeridianMeridian, MS
-$1,620$39,46090d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87547d