This Is Already a Great Deal
Opening Offer
$37,954
Asking Price
$39,128
Max Price
$39,128
- • Recent buyers paid ~$836 below MSRP
- • Asking price is already $166 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,117
Est. Invoice$37,321
Holdback (est.)$1,204
MSRP (Sticker)$40,130
Asking Price$39,128
Markup-$1,002
Est. Dealer Margin on This Car$3,011
Percentile31% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold2361
Avg Markup-$836
Median Markup-$847
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory328 vehicles
Avg Markup (All Models)-$1,244
Avg Markup (Sorento)-$1,277
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,359
Cheaper Sorento S Inventory
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-$1,787$39,69774d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16074d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16074d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46044d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37474d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37474d
Jenkins Kia of GainesvilleGainesville, FL
-$1,673$39,71774d
Edwards KiaCouncil Bluffs, IA
-$1,624$40,9759d
Kia of MeridianMeridian, MS
-$1,620$39,46074d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56574d